01
H₂O8/8
Practical habits
Small, realistic actions across nutrition, movement, hydration, recovery and everyday wellbeing.
Corporate wellness, played as a team
Turn healthy habits into your company’s favourite team sport.
Launch a fully managed, company-branded wellness league that gets employees moving, eating better, connecting and showing up for their teams.
Practical challenges. Live leaderboards. Real participation. Very little admin for HR.
● Designed for remote, hybrid and in-office teams.
NOW PLAYINGAcme Nutrition League
● Actual product screens
Field-tested through Young Indians community editions in Kanpur and Gurugram.
27teams
206participants
6,264,299steps in one edition
75%+participation in 31 days
The participation gap
Most wellness initiatives are launched. Few become a conversation.
A webinar may create awareness for an hour. A subscription may become another benefit people forget they have. A basic step challenge can favour people who were already active.
The Nutrition League gives employees a team to show up for, practical actions to complete and a live table they want to climb.
Healthy habits stop feeling like homework. They become a shared company experience.The experience
Not another wellness app.
A league people want to win.
The league is the product. The app is its participation engine.
02
ABC+12
Team accountability
People join teams, create identities and show up for one another throughout the season.
03
+100BROCCOLIS
Visible progress
Every completed action earns Broccolis and moves the team up the live table.
04
Weekly momentum
Fresh challenges, mini-games and recognition keep the experience moving.
05
✓REVIEWED
Expert-backed structure
Challenges are designed and reviewed by experienced nutrition and wellness professionals.
06
League live
Fully managed
We configure the app, support onboarding, run engagement and deliver participation reporting.
Your league. Your identity.
Your company does not join our campaign. We build yours.
Your identity. Your teams. Your internal rivalries. Your champions. Your league table.
REAL APP INTERFACE · CONFIGURED FOR EVERY EDITION
YOUR COMPANY NAMEBrandhero
Nutrition League4 weeks · 12 teams · One live table
Nutrition League4 weeks · 12 teams · One live table
The engine behind the energy
Everything participants need.
Right in their pocket.
A beautifully designed, mobile-first platform built to make participation simple, social and visible.
REAL PRODUCT SCREEN · 01
A clear daily starting point
Participants can see the active season, team rank, progress and today’s challenges at a glance.
01
Live team leaderboard
See who is leading, who is catching up and how every action changes the table.
02
Clear challenge cards
What to do, why it matters, how to complete it and when it is due—without ambiguity.
03
Easy proof submission
Upload activity or photo proof directly through the mobile-first platform.
04
AI-assisted review
Duplicate, reused or questionable submissions can be flagged for fairer, lighter-touch review.
05
Scorecards & social feed
Individual contribution, team performance, announcements and wins stay visible in one place.
06
Participation reporting
Organisers receive structured participation, challenge activity and team-performance reporting.
From brief to leaderboard
From idea to
company-wide momentum.
Design the league
We understand your workforce, locations, objectives and culture—then define the challenge mix, teams, scoring and communication calendar.
Form the teams
Employees register, teams take shape and captains get a clear, energising onboarding before the season starts.
Play the season
People complete practical actions, upload proof, earn Broccolis and follow every move through the app.
Celebrate & measure
The finale recognises winners and delivers participation insights with recommendations for what comes next.
An illustrative season
Four weeks. Fresh energy every Monday.
Every edition can be configured. The aim is practical, consistent participation—not extreme fitness.
Walking, mobility and simple movement for every fitness level.
+100 BroccolisVegetables, protein, balanced meals and mindful choices.
+125 BroccolisHydration, screen breaks, recovery and sleep preparation.
+150 BroccolisCombine new habits and help the team finish the season strongly.
+200 BroccolisFully managed
Everything needed
to run the league.
Design
↳ Program strategy
↳ Challenge architecture
↳ Expert-designed activities
↳ Team & captain framework
Launch
↳ Branded app configuration
↳ Employee onboarding
↳ Communication toolkit
↳ Launch support
Run
↳ Live scoring
↳ Proof-review workflow
↳ AI-assisted flags
↳ Weekly engagement
Report
↳ Leaderboard communication
↳ Finale & recognition
↳ Participation reporting
↳ Season recommendations
Built for People teams
High employee energy.
Intentionally light for HR.
One internal coordinator, leadership support, invitations, basic team information, encouragement—and rewards if you choose.
YOUR TEAM
Internal coordinator
Employee invitations
Leadership support
Internal encouragement
OUR TEAM
Program framework
App configuration
Challenge system
Engagement toolkit
Participation reporting
Why people play
Built for real people
with real workdays.
It is social
People are more likely to show up when their team is counting on them.
It stays fresh
Weekly challenges and league moments keep the experience from becoming repetitive.
It feels achievable
The league rewards small, consistent actions—not perfection.
Progress is visible
Every contribution and every move on the table can be seen in real time.
It is not guilt-based
No public weigh-ins. No punishing diets. No fitness shaming.
Every starting point belongs
The mix is designed for broad participation, not only the most athletic employees.
You do not need to become a marathon runner. You may, however, become unusually invested in earning Broccolis.
Organisational value
Wellness employees enjoy.
Participation organisations can see.
For HR & People teams
✓Structured engagement
✓Lower operational burden
✓Participation reporting
✓Recognition opportunities
✓A repeatable wellness property
For employees
✓Practical healthier habits
✓Team support
✓Friendly competition
✓Cross-team interaction
✓Visible progress
For leadership
✓Visible wellbeing investment
✓Company-wide moments
✓Multi-location engagement
✓Authentic internal stories
✓Positive culture-building
Built in the real world
Tested through teams, deadlines, rivalries and millions of steps.
Two Young Indians community editions gave the participation mechanics a demanding real-world test.
REAL EDITION · 01
Nutrition League
KYI+15
KanpurNutrition League
6-week community edition
A large community edition combining habit challenges, team identities, points, weekly communication and live competition.
17teams136members6,264,299steps
REAL EDITION · 02
Nutrition League
GYI+8
GurugramNutrition League
31-day community edition
A digitally managed league using practical challenges, live scoring, team accountability and ongoing engagement.
10teams70members75%+participation
27 teams · 206 participants · Two Yi chapter ecosystems
These were Young Indians community editions. The corporate product builds on the tested mechanics with company branding, configurable challenges, structured implementation and organisational reporting.
TEAM IDENTITYBroccoli Mafia
CHALLENGE PROOFColourful plates
LEAGUE MOMENT+3 places today
CAPTAIN MESSAGEFinish strong
The app runs the league.
The people create the energy.
The strongest leagues create inside jokes, team rivalries, accountability, encouragement and stories people keep talking about.
The full pitch
See the league
through our eyes.
A closer look at the thinking, energy and structure behind The Nutrition League.
One flexible format
One league. Multiple ways
to create momentum.
Annual wellness campaigns ↗Employee engagement month ↗Multi-location initiatives ↗Remote & hybrid connection ↗Leadership & culture programs ↗Health & wellbeing weeks ↗Company milestones ↗Associations & communities ↗Educational institutions ↗Partner engagement ↗
Voices from the league
Real stories go here.
Participant testimonial
Reserved for verified content · 01Team captain testimonial
Reserved for verified content · 02Programme coordinator testimonial
Reserved for verified content · 0301Is The Nutrition League only a step challenge?+
No. Movement can be one part of the league, but the experience may also include nutrition, hydration, recovery, sleep preparation, mindful habits and team activities.
02Does every employee need a fitness tracker?+
Not necessarily. Depending on the challenge, participants may submit activity screenshots, photographs or other defined proof through the mobile-first platform.
03How long does a league run?+
The standard season runs for four weeks. Shorter special editions and customised formats can also be created.
04Can the league be customised for our company?+
Yes. The company identity, team structure, challenge mix, scoring, duration, communication and recognition framework can be configured.
05How much work will HR need to manage?+
Most organisations appoint one coordinator and support internal communication. The Nutrition League team manages the framework, app setup, challenges, engagement toolkit and reporting.
06Is this a weight-loss competition?+
No. The league is built around practical healthy actions and participation—not public weight measurements or appearance-based competition.
07Is employee health information shared with the company?+
The league is designed to report participation and challenge activity rather than medical diagnoses or private health information. The exact data collected and reporting framework are agreed before launch.
08Can different offices or departments compete?+
Yes. Teams can represent departments, locations, business units or mixed employee groups.
Ready to create your company’s league?
Give your employees something healthier to talk about than deadlines.
Tell us your workforce size, locations and preferred launch period. We will recommend the right structure for your company.